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Last Updated: Dec 5th, 2005 - 08:45:11 |
Austin, Texas, November 15, 2005 - TFCinfo Corp, the worldwide leader in AV Market Research, has announced that they will be conducting another exciting installment of their projector brand strength tracking study of experienced projector users and purchasers called "TFCinfo: Projector Brand Strength Study 2006."
TFCinfo will complete another in-depth projector brand strength study, broken out by all major market user segments - Large Corporations, Small-and-Medium sized Businesses, Small Office and Home Users, Government, and Education. This is the 5th consecutive year that TFCinfo will be conducting this important brand tracking research to aid companies in managing their brand strength and perceptions.
This year TFCinfo is also introducing a unique tool in order to facilitate managing brands and customers' desires together to produce an overall snapshot of where brands are performing in relation to the brand owner's current marketing strategies and to that of their competitors. TFCinfo will introduce the Brand Image Index - the relative position of brands on important image criteria in this 5th installment of this tracking study. From several areas of measurement TFCinfo will be able to create a Brand Image Index for each brand profiled, highlighting strengths and weaknesses in a brand's current positioning.
"The addition of TFCinfo's Brand Image Index to the TFCinfo's brand tracking efforts over the last half-decade provides yet another sophisticated tool for brand owner's to track their strengths and weaknesses in an actionable way. This image index tool has been developed specifically to provide another analytic measure for brand managers of display products," says Paul Martin, President of TFCinfo. "This is the only longitudinal brand strength study that reveals which brands are slowly and stealthily consolidating their brand positions at the top. In addition to the Projector Brand Strength Study-2006, TFCinfo will also be introducing the Brand Image Index in TFCinfo's upcoming Plasma Brand Strength Study-2006 and the LCD Brand Strength Study-2006".
TFCinfo's Projector Brand Strength Study 2006 report will provide significant insight into the projector industry through the eyes of experienced users and purchasers in areas such as:
-- Brand Awareness (Unaided, Aided)
-- Brand Consideration Set (Is your brand among a select group of brands considered for purchase?)
-- Superior Brands (Is your brand always considered for purchase?)
-- Inferior Brands (Is your brand a brand that is never considered for purchase?)
-- Brand Affinity (How strong is your brand strength on key purchasing attributes?)
-- Brand Associations (What type of projector use is your brand most associated with?)
-- Brand Image Index (How strong is your brand compared to average and your competitors on important purchasing factors and affinity attributes)
-- Projector Purchasing (Where are consumers buying most, who are the gatekeepers of purchase, does your brand measure up on the most important purchasing factors?)
-- And Much More!
For a complete brochure on this study, or for more information on purchasing, please contact Tanya Lippke, Manager of Survey Market Research, at (207)-783-0055 or tmlippke@tfcinfo.com.
© Copyright 2004 by TFCinfo.com
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