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TFC Info's latest report reveals increased Epson brand strength and changing perceptions of projectors
TFC Info today announced the release of its "Projector Brand Customer Perception and Preference Study 2010." In this year's instalment Epson is the most improved overall when it comes to consideration for purchase and some very interesting findings are also revealed with historical trend analysis in other important areas of projector perceptions and purchasing in the five most important market segments in the AV industry: large corporations, SMB (small and medium business), SOHU (small office/home user), education, and government.
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TFC Info's Latest Research Explores Video Display Use in Education-Projectors, Interactive Whiteboards, and Flat Panel Displays-
TFC Info, a worldwide leader in AV market research and consulting, has announced the completion of their recent research study called "The Use of Video Displays (Projectors, Flat Panel Displays, and Interactive Whiteboards) in Education 2009/10."
This research is a detailed survey of projectors, interactive whiteboards, and flat panel displays conducted among 680 AV display users and purchasers in K-12 and higher education. This exciting report covers a wide range of issues for each video display technology, and allows manufacturers of these displays to weigh customer experience of their technology against their experience of competing technologies.
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Respondents in TFC Info's latest flat panel brand strength report rank Sony, Panasonic, and Samsung as offering best price as an investment; Vizio, Viewsonic, and LG as best value
TFC Info, a worldwide leader in AV market research, has announced the completion of their annual flat panel display brand benchmarking study of experienced users and purchasers in business and entertainment. The study explores buyer awareness, customer perception, and how these perceptions affect potential customers' purchase and price decisions for flat panel brands in the US market.
"We know that most organizations and households have limited budgets - especially in these times, however, if your brand is known as 'expensive,' that will still be positive if it is seen as a good investment," states Tanya Lippke, TFC Info manager of survey market research. 89% of respondents in this research state that price (as a best investment) is an extremely or very important purchasing factor that they consider. On the opposite extreme, 'cheap' is not necessarily good, however, 'inexpensive' can be linked in the consumers mind with a good value at entry level brand."
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