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June 2010
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LG, Panasonic, Sony, Toshiba, and Vizio with most improved flat panel purchase consideration in business vs. TFC Info's 2009 study |
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TFC Info, a worldwide leader in AV market research, has announced the completion of their annual Flat Panel Brand and Preference Study 2010. In this year's installment, LG, Panasonic, Sony, Toshiba, and Vizio posted the largest gains in brand purchase consideration among professional buyers. Each of these brands gained seven percentage points or more from corporate users vs. last year, and this is very positive news as initial end user consideration is crucial. Sony and Panasonic are the most considered brands for corporate purchase, while Sony and Samsung are the most considered for home entertainment. |
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March 2009
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Video Display Use Among American Churches Continues to Grow Steadily |
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The house of worship market for audiovisual is rapidly growing as churches increasingly turn toward display technologies to fuel membership growth, which in turn drives demand for additional displays. This market is of special interest to display manufacturers due to house of worships' needs for a variety of display solutions, including high performance products, due to the challenges of large sanctuary sizes. Because there is so much interest in this market, yet limited information, TFC Info, in conjunction with Church Production Magazine and Worship Facilities Magazine, recently conducted an extensive end-user research study to explore the use of projectors and flat panel displays in American churches. |
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May 2008
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TFC Info's Latest Flat Panel End User Study Reveals Pent Up Demand |
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TFC Info, the worldwide leader in AV market research, recently completed a flat panel end user survey that analyzes perceptions and preferences for LCD and plasma displays.
TFC Info found that price is not as significant as many believe and that there are other major factors driving LCD dominance currently. TFC Info discovered that customer perceptions are major factors in determining whether to purchase LCD or plasma displays. Interestingly some of these perceptions are outdated and pertain to issues that have already been addressed by manufacturers, but manufacturers have not yet been able to change customer perceptions. "These issues are different between professional and consumer buyers," stated Tanya Lippke, TFC Info Manager of Survey Market Research. "That is why it was so important that we looked at and dissected both current and future purchasers of flat panel displays for professional and consumer market segments. This allowed us to analyze some complex angles that will help our customers to address these problems." |
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August 2007
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TFCinfo Announces Major LCD Study With Emphasis on Customer Purchasing Preferences and Brand Strength |
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TFCinfo, the worldwide leader in AV market research and consulting, has conducted a benchmark study of experienced corporate and home LCD users and purchasers called "TFCinfo LCD Brand Strength and Customer Preference Study 2007."
This in-depth study examines both customers relationships with LCD brands and customer perceptions and preferences regarding LCD displays such as price, size, resolution, technology, and use. |
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August 2006
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TFCinfo: Major Plasma Brand and Customer Preference Study reveals that Sony and Panasonic are the strongest brands in the plasma industry. |
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Austin, Texas- TFCinfo Corp, the worldwide leader in AV Market Research, reveals its customer brand preference findings from their new report entitled "TFCinfo Plasma Brand Strength and Customer Preference Study 2006." This report is an exciting plasma study of experienced plasma users and purchasers that reveals previously unknown customer perceptions, customer preferences and brand strength.
Customers are guided by both rational and emotional responses to products and perception of products. Customer perceptions and the concomitant management of brand is especially important today as the plasma display industry continues its phenomenal growth, while facing new competition from other large displays. |
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November 2005
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TFCinfo's Brand Image Index introduced in 5th Installment of Projector Brand Strength Tracking Research |
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Austin, Texas, November 15, 2005 - TFCinfo Corp, the worldwide leader in AV Market Research, has announced that they will be conducting another exciting installment of their projector brand strength tracking study of experienced projector users and purchasers called "TFCinfo: Projector Brand Strength Study 2006."
TFCinfo will complete another in-depth projector brand strength study, broken out by all major market user segments - Large Corporations, Small-and-Medium sized Businesses, Small Office and Home Users, Government, and Education. This is the 5th consecutive year that TFCinfo will be conducting this important brand tracking research to aid companies in managing their brand strength and perceptions.
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March 2005
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TFCinfo: Churches Spend $4.6 Billion on Audio and Sound Equipment |
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TFCinfo Offers Special Report for Audio System Integrators on the Use of Audio and Sound Systems in American Churches
Austin, Texas, Mar 4, 2005 - TFCinfo, in cooperation with Church Production Magazine, announced today that their report entitled "For Dealers- House of Worship Audio/Sound Systems Study 2005" is now available. With over 300,000 churches and houses of worship in the US, many of them already heavy users of audiovisual equipment, it is clear to see the opportunities and potential that this market presents to audio manufacturers, dealers, consultants and integrators. |
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January 2005
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New TFCinfo Report Analyzes Projector Brand Strength Among Competitors |
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AUSTIN, TEXAS, January 5, 2005 - TFCinfo, the worldwide leader in AV market research and consulting, has just completed its heralded yearly benchmark study on the strength of brands for multimedia projectors in North America. The TFCinfo Projector Brand Strength Study 2005 Report analyzes all aspects of projector brand strength broken out by all major market user segments - Large Corporations, Small-and-Medium-sized Businesses, Small Office and Home Users, Government, and Education. This comprehensive report covers all 33 major projector brands used for business and entertainment. |
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December 2004
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TFCinfo has Conducted the 4th Annual Projector Brand Strength Study in North America and Explores Five Market Segments. |
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Austin, Texas, December 20, 2004 - TFCinfo Corp, the worldwide leader in AV Market Research, has conducted another exciting installment of the projector brand strength tracking study of experienced projector users and purchasers called "TFCinfo: Projector Brand Strength Study - Projectors in North America 2005."
TFCinfo has completed another in-depth projector brand strength study in North America by market segment to aid companies in managing their brand strength and perceptions. This is the 4th year that TFCinfo has conducted this important brand strength tracking research. This study not only focuses on the top brands in North America, but on brand performance, brand affinity and brand associations-- and analyzes these across the 5 most important user segments in our industry. |
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June 2004
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TFCinfo: Major European Projector Brand Study Reveals that Sony, Epson, and NEC are the strongest European brands. |
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Austin, Texas, June 3, 2004 - TFCinfo Corp, the worldwide leader in AV Market Research,in cooperation with HiddenWires.co.uk and Reflex Limited, reveals its European brand findings from their new report entitled "TFCinfo International Projector Brand Strength Study-Projectors in North America and Europe 2004." This report is an exciting projector brand strength study of experienced projector users and purchasers.
TFCinfo announced today that Sony is a leader on overall brand awareness among experienced European projector users in the 5 key market segments surveyed:
· Large Corporation
· Small and Medium Business(SMB
· Small Offices and Home
· Government
· Education
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February 2004
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TFCinfo: Research Opportunity for House of Worship Study on Audio/Sound Systems
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Austin, Texas, Feb 19, 2004 There are many trends affecting churches today and these same trends will present audiovisual manufacturers with a unique opportunity to strengthen their business as the church market continues to grow and evolve. There has been a major increase in contemporary services being offered nationwide as more of the country's churches make their way into the new technology era, and a higher importance is being put into acoustics and audio systems. A rapidly growing number of churches understand the importance of praise worship, music ministry and audiovisual equipment and have included it into their strategic imperatives. The rapid growth of audiovisual usage is not just about the deployment of technology in a market though; to the churches it is the new foundation on which they are building their message. With over 300,000 churches and houses of worship in the US, many of them are already heavy uses of audiovisual equipment. It is clear to see the opportunities and potential that this market presents to audio manufacturers, dealers, consultants and integrators. |
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February 2004
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InFocus Receives Top Honor for Brand Recognition in TFCinfo Study |
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Survey Finds That InFocus is Number One Brand in Projection Industry
InFocus today announced that the recent TFCinfo International Projector Brand Strength Study identified InFocus as the number one recognized brand in the projection industry.
TFCinfo surveyed 500 experienced projector users in the U.S. Survey results indicate that InFocus is the clear leader in overall brand awareness. InFocus ranks number one in brand recognition among Large Corporations, Small/Medium Businesses, Small Offices/Home Users, Government and Education. Survey respondents chose InFocus as the top choice when asked specifically about "ease of use" features, mobile projectors and "value at entry level." |
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January 2004
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TFCReview - Market News |
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January 28, 2004
Paul Martin, Editor-in-Chief
Edith Dow, Editor
Projector News
TFCinfo Projector Tracking Reports Reveal Increasing Consumer Demand drives Rising Projector Shipments.
by Dr. Jeffrey Macdonald, Senior Analyst
TFCinfo, in its recent US Projector Market Analysis Report, reveals that consumers are playing an ever-increasing role in driving projector sales during the second half of 2003. The pronounced availability of value priced 1000-1500 lumen (bright) SVGA projectors priced below $1,000 has been an important driving force in capturing the interest of consumers. Their newfound interest is driving increased sales for the industry.
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October 2003
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Manufacturers display their newest and best products at CEDIA |
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The CEDIA EXPO drew record crowds at the Indianapolis Convention Center and RCA Dome from September 3rd-7th. More than 22,000 home entertainment enthusiasts and professionals attended the annual convention.
Manufacturers introduced many new products to try and impress the CEDIA attendees. The following projectors are ones that we were impressed with and would like to point out to our readers:
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May 2003
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TFCinfo: New Projector Growth Trend Reveals Projector Sales in the Consumer Retail Channel. |
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Austin, Texas, May 12, 2003 TFCinfo Corp., a worldwide leader in AV Market Research, reveals its findings in their most recent US Projector Market Analysis Report.
Projectors sold for IT and business use has been a market mainstay for years, but lower prices, greater familiarity, and users new-found interest in projectors that are optimized for home entertainment as well as business presentations have fostered changes in projector retail. |
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March 2003
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TFCinfo & InterConnection: Major European Projector Brand Study Reveals that Sony, Epson, NEC, Toshiba and Philips are the strongest five European brands |
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Austin, Texas, April 1, 2003 TFCinfo Corp, the worldwide leader in AV Market Research, reveals its brand findings from their new report entitled TFC/IC Brand Position PanelProjectors in North America and Europe 2002.
TFCinfo announced today that Sony is a clear leader on overall brand awareness among experienced European projector users in the 5 key market segments surveyed:
Large Corporation,
Small and Medium Business (SMB),
Small Offices and Home,
Government, and
Education. |
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February 2003
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TFCinfo: Panasonic and NEC Lead in US Plasma Market |
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AUSTIN, Texas -- Jan 24, 2003 - TFCinfo Corp, the worldwide leader in audiovisual market research, reports in its latest U.S. Plasma Market Analysis Report that Panasonic leads in unit sales of Plasma Displays for the US Consumer Market in the 3rd quarter of 2002, garnering a 16% market share, while Philips comes in at a strong number two position.
NEC leads in unit sales of Plasma Displays for the US Business Plasma Market for the same period with a 24% market share, followed by Panasonic. |
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January 2003
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TFCinfo: Global Plasma Display market to grow 87% in 2003 |
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AUSTIN, TEXAS, January 6, 2003 TFCinfo Corp, the worldwide leader in audiovisual market research, reports in its latest US Plasma Market Analysis Report that the Global Plasma Display Panel (PDP) market will grow by 87% to 1,067,000 units in 2003. |
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December 2002
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TFCinfos New International Projector Brand Strength Study 2002
- a study of user preferences within Large Corporations, Medium Corporations, Small office/Home Users, Education, and Government markets in US, UK, Germany and France |
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Austin, Texas, December 19, 2002 TFCinfo Corp, the worldwide leader in AV Market Research, has completed an exciting projector brand strength study of experienced projector users called TFC/IC Brand Position PanelMultimedia Projectors in North America and Europe 2002.
TFCinfo is announcing their completion of this study in North America and Europe to aid companies tracking the convergence of commercial, consumer presentation and entertainment markets. The US study will be published the second week in January 2003, and the European portion shortly thereafter. |
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December 2002
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Dell's New Projector |
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ROUND ROCK, Texas, Dec. 10, 2002- Dell today introduced a portable projector. Priced at $2,199 (1), the Dell 3200MP replaces Dell's first microportable
projector, the 3100MP. The new unit uses Digital Light Processing (DLP) (TM) DDR technology to produce clearer images from the same 3.5-pound form factor. |
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August 2002
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2002 plasma sales a bright spot in troubled economy |
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While the corporate market has traditionally dominated sales in the plasma display market, some industry researchers and manufacturers expect the consumer market to take the lead in the next few years as plasma prices continue to decline. |
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July 2002
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Just Published! - Home Entertainment 2002 Report |
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Research Reveals Seven Out of Ten TV Owners Are Ready to Buy a New and Larger TV.
Good news for large display manufacturers, 71.7% of consumers
surveyed would like to have a screen size larger than 40 inches, but
only 18.7% of those surveyed currently have a TV over 42 inches. What
consumers are willing to pay is the ultimate question. |
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April 2002
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Microportables to dominate 2002 projector market |
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Industry researchers and manufacturers predict that the microportable projector market - units weighing 6.6 pounds or less - will be one of the hottest segments of the projection market and is poised for dramatic growth in 2002. After tracking sales of approximately 180,000 microportables in 2001, researchers estimate sales of these units will increase by nearly 30 percent in 2002, reaching about 233,000 units and exceeding the growth of the entire projection market. |
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March 2002
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Home-theater brightens projection screen market |
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by Kara Ammon - Pro AV.
Paul Martin, editor-in-chief of TFCinfo LLC, an AV market research firm based in Austin, Texas, found that Da-Lite led screen sales in 2001 and expects the company to continue to dominate sales in 2002. |
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March 2002
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TFCinfo Reports projector growth in Europe |
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In TFCinfos latest European report, Spain shows the
largest increase in unit sales with a 60% year over year increase, while in the Benelux countries, growth has
slowed to 2.5% as the markets there continue to mature. The fastest growing use
for projectors across Europe was for Home Cinema. Projectors purchased for Home
Cinema use doubled in the second half of the year. |
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March 2002
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Kodak Unveils Prototype Digital Cinema System |
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March 6, 2002.
Kodaks digital cinema team unveiled the device at ShoWest 2002, a movie theater convention in Las Vegas this week. The group has been working on a digital projection system for the past two-and-a-half years. Eighteen months ago, the team settled on a plan to develop a new digital projector that uses liquid crystal on silicon (LCoS) microdisplay technology developed by JVC for its three-million-pixel D-ILA chip. |
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February 2002
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TFCinfo creates First Web-based A/V Survey Group |
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TFCinfo announces the first Web-based Survey Market group exclusively for the advanced display industry creating surveys in all major areas of the world. Capabilities include: AV Panels, Multipage websurveys, with advanced skips and piping, Conjoint Analysis. |
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January 2002
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TFCinfo Launches New Website |
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TFCinfo will be launching their new website with more products and choices. Bear with us as we improve our services. |
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May 2010
Are end users ready to pay high premiums for upgraded flat panel display features such as 3DTV, lower power consumption, higher refresh rates, and LED lighted LCDs? |
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Contact - Tanya Lippke
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February 2010
TFC Info's latest report reveals increased Epson brand strength and changing perceptions of projectors |
TFC Info today announced the release of its "Projector Brand Customer Perception and Preference Study 2010." In this year's instalment Epson is the most improved overall when it comes to consideration for purchase and some very interesting findings are also revealed with historical trend analysis in other important areas of projector perceptions and purchasing in the five most important market segments in the AV industry: large corporations, SMB (small and medium business), SOHU (small office/home user), education, and government.
Epson's positive gains throughout this report are parallel to its rising market-share dominance. Epson improved upon their brand awareness levels, their purchase consideration went up (driven by strong improvements in SMB, SOHU, and education), and their unit market share lead in the US is now accompanied by strong perceptions other than value. Other brands such as Dell, Eiki, NEC, Sharp, and Panasonic also show improvements in key market segments.
Awareness, Image and Intent are three main elements of brand strength that always need to be monitored. In this research, TFC Info shows how individual brands perform on each of these important measures and in comparison to other brands. This allows readers to form a complete picture of where their brand is, and where their brand needs to go to stay competitive.
This yearly tracking report also includes important charts which allow for sector analysis and detailed information on historical trends from 2006-2010.
"When looking at what experienced end users believe to be the biggest downsides of using and owning a projector many of the top problems have changed significantly over the years. Initial cost is down, whereas ambient light and repairs are trending up," states Tanya Lippke, TFC Info Manager of Survey Market Research. "Both trends reflect the continued decline in projector prices, as lower prices have brought in new customers with lower financial resources. This is seen in the extent to which each segment rates projector downsides differently. Ambient light problems come up very high for small office and home users, but lowest for large corporations. This is likely due to proper conference rooms vs. home use. Repair costs worry education and small office and home users due to their lower budgets and less experience with cost of ownership, while initial cost is mostly felt by small office and home users."
This extensive 380+ page report reveals detailed customer insights and analysis that will help manufacturers to build and sustain an advantage in the marketplace. Consistent, repeatable, scientific tracking to gauge the progress and impact of brand marketing is extremely important in today's competitive marketplace. Knowing and analyzing each aspect of what experienced individuals in each of these market segments think of your brand - positive or negative - is the most basic of all strategic marketing needs.
For a complete brochure and outline of this study, or for more information on purchasing, please contact Tanya Lippke, Manager of Survey Market Research, at (207) 783-0055 or tmlippke@tfcinfo.com.
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Contact - Tanya Lippke
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November 2009
TFC Info's Latest Research Explores Video Display Use in Education-Projectors, Interactive Whiteboards, and Flat Panel Displays- |
| TFC Info, a worldwide leader in AV market research and consulting, has announced the completion of their recent research study called "The Use of Video Displays (Projectors, Flat Panel Displays, and Interactive Whiteboards) in Education 2009/10."
This research is a detailed survey of projectors, interactive whiteboards, and flat panel displays conducted among 680 AV display users and purchasers in K-12 and higher education. This exciting report covers a wide range of issues for each video display technology, and allows manufacturers of these displays to weigh customer experience of their technology against their experience of competing technologies.
The research, conducted in conjunction with AV Technology and Technology & Learning Magazines, analyzes the education market (K-12 and higher education), their purchasing habits, and preferences for advanced video displays.
Some of the important topics in this 220+ page report include: what are each of these displays being used for in K-12 and higher education settings, where are these different displays being used within a school or on campus, what are the benefits realized from using each of the display types, what weaknesses or obstacles to use do different technologies have to overcome, why are more teachers not using advanced displays, what are the most important purchasing factors, which display technology fulfills particular needs best, and more.
"There is an important link between technology and learning, and in the past this link has been primarily in the higher education market," states Tanya Lippke, TFC Info Manager of Survey Market Research. "Educators in higher education have been more open to incorporating technology in the classroom and funding has always been generally more abundant. With the trend of downward pricing, in price-sensitive markets such as K-12, investing in more AV technology is finally a possibility for more schools. Stimulus funding has also helped many of these schools to acquire more advanced displays."
TFC Info estimates 2008 US sales in education at about 463,000 projector units and 432.3 million dollars. Clearly there is a lot of business potential, especially as more schools begin incorporating projectors, flat panel displays, and whiteboards in their technology initiatives.
The trends in education are pointing in the right direction - tech savvy students, a need to enhance the learning experience, pressure to improve test scores, new younger teachers open to using technology in the classroom, and the ability for more schools to purchase video displays as price points have dropped. There is a steady increase in video display purchases to come and with the right tools those brands that can position themselves now will benefit the most.
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Contact - Tanya Lippke
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