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May 2008
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TFC Info's Latest Flat Panel End User Study Reveals Pent Up Demand |
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TFC Info, the worldwide leader in AV market research, recently completed a flat panel end user survey that analyzes perceptions and preferences for LCD and plasma displays.
TFC Info found that price is not as significant as many believe and that there are other major factors driving LCD dominance currently. TFC Info discovered that customer perceptions are major factors in determining whether to purchase LCD or plasma displays. Interestingly some of these perceptions are outdated and pertain to issues that have already been addressed by manufacturers, but manufacturers have not yet been able to change customer perceptions. "These issues are different between professional and consumer buyers," stated Tanya Lippke, TFC Info Manager of Survey Market Research. "That is why it was so important that we looked at and dissected both current and future purchasers of flat panel displays for professional and consumer market segments. This allowed us to analyze some complex angles that will help our customers to address these problems." |
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August 2007
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TFCinfo Announces Major LCD Study With Emphasis on Customer Purchasing Preferences and Brand Strength |
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TFCinfo, the worldwide leader in AV market research and consulting, has conducted a benchmark study of experienced corporate and home LCD users and purchasers called "TFCinfo LCD Brand Strength and Customer Preference Study 2007."
This in-depth study examines both customers relationships with LCD brands and customer perceptions and preferences regarding LCD displays such as price, size, resolution, technology, and use. |
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August 2006
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TFCinfo: Major Plasma Brand and Customer Preference Study reveals that Sony and Panasonic are the strongest brands in the plasma industry. |
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Austin, Texas- TFCinfo Corp, the worldwide leader in AV Market Research, reveals its customer brand preference findings from their new report entitled "TFCinfo Plasma Brand Strength and Customer Preference Study 2006." This report is an exciting plasma study of experienced plasma users and purchasers that reveals previously unknown customer perceptions, customer preferences and brand strength.
Customers are guided by both rational and emotional responses to products and perception of products. Customer perceptions and the concomitant management of brand is especially important today as the plasma display industry continues its phenomenal growth, while facing new competition from other large displays. |
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November 2005
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TFCinfo's Brand Image Index introduced in 5th Installment of Projector Brand Strength Tracking Research |
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Austin, Texas, November 15, 2005 - TFCinfo Corp, the worldwide leader in AV Market Research, has announced that they will be conducting another exciting installment of their projector brand strength tracking study of experienced projector users and purchasers called "TFCinfo: Projector Brand Strength Study 2006."
TFCinfo will complete another in-depth projector brand strength study, broken out by all major market user segments - Large Corporations, Small-and-Medium sized Businesses, Small Office and Home Users, Government, and Education. This is the 5th consecutive year that TFCinfo will be conducting this important brand tracking research to aid companies in managing their brand strength and perceptions.
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March 2005
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TFCinfo: Churches Spend $4.6 Billion on Audio and Sound Equipment |
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TFCinfo Offers Special Report for Audio System Integrators on the Use of Audio and Sound Systems in American Churches
Austin, Texas, Mar 4, 2005 - TFCinfo, in cooperation with Church Production Magazine, announced today that their report entitled "For Dealers- House of Worship Audio/Sound Systems Study 2005" is now available. With over 300,000 churches and houses of worship in the US, many of them already heavy users of audiovisual equipment, it is clear to see the opportunities and potential that this market presents to audio manufacturers, dealers, consultants and integrators. |
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January 2005
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New TFCinfo Report Analyzes Projector Brand Strength Among Competitors |
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AUSTIN, TEXAS, January 5, 2005 - TFCinfo, the worldwide leader in AV market research and consulting, has just completed its heralded yearly benchmark study on the strength of brands for multimedia projectors in North America. The TFCinfo Projector Brand Strength Study 2005 Report analyzes all aspects of projector brand strength broken out by all major market user segments - Large Corporations, Small-and-Medium-sized Businesses, Small Office and Home Users, Government, and Education. This comprehensive report covers all 33 major projector brands used for business and entertainment. |
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December 2004
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TFCinfo has Conducted the 4th Annual Projector Brand Strength Study in North America and Explores Five Market Segments. |
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Austin, Texas, December 20, 2004 - TFCinfo Corp, the worldwide leader in AV Market Research, has conducted another exciting installment of the projector brand strength tracking study of experienced projector users and purchasers called "TFCinfo: Projector Brand Strength Study - Projectors in North America 2005."
TFCinfo has completed another in-depth projector brand strength study in North America by market segment to aid companies in managing their brand strength and perceptions. This is the 4th year that TFCinfo has conducted this important brand strength tracking research. This study not only focuses on the top brands in North America, but on brand performance, brand affinity and brand associations-- and analyzes these across the 5 most important user segments in our industry. |
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June 2004
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TFCinfo: Major European Projector Brand Study Reveals that Sony, Epson, and NEC are the strongest European brands. |
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Austin, Texas, June 3, 2004 - TFCinfo Corp, the worldwide leader in AV Market Research,in cooperation with HiddenWires.co.uk and Reflex Limited, reveals its European brand findings from their new report entitled "TFCinfo International Projector Brand Strength Study-Projectors in North America and Europe 2004." This report is an exciting projector brand strength study of experienced projector users and purchasers.
TFCinfo announced today that Sony is a leader on overall brand awareness among experienced European projector users in the 5 key market segments surveyed:
· Large Corporation
· Small and Medium Business(SMB
· Small Offices and Home
· Government
· Education
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February 2004
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InFocus Receives Top Honor for Brand Recognition in TFCinfo Study |
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Survey Finds That InFocus is Number One Brand in Projection Industry
InFocus today announced that the recent TFCinfo International Projector Brand Strength Study identified InFocus as the number one recognized brand in the projection industry.
TFCinfo surveyed 500 experienced projector users in the U.S. Survey results indicate that InFocus is the clear leader in overall brand awareness. InFocus ranks number one in brand recognition among Large Corporations, Small/Medium Businesses, Small Offices/Home Users, Government and Education. Survey respondents chose InFocus as the top choice when asked specifically about "ease of use" features, mobile projectors and "value at entry level." |
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February 2004
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TFCinfo: Research Opportunity for House of Worship Study on Audio/Sound Systems
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Austin, Texas, Feb 19, 2004 There are many trends affecting churches today and these same trends will present audiovisual manufacturers with a unique opportunity to strengthen their business as the church market continues to grow and evolve. There has been a major increase in contemporary services being offered nationwide as more of the country's churches make their way into the new technology era, and a higher importance is being put into acoustics and audio systems. A rapidly growing number of churches understand the importance of praise worship, music ministry and audiovisual equipment and have included it into their strategic imperatives. The rapid growth of audiovisual usage is not just about the deployment of technology in a market though; to the churches it is the new foundation on which they are building their message. With over 300,000 churches and houses of worship in the US, many of them are already heavy uses of audiovisual equipment. It is clear to see the opportunities and potential that this market presents to audio manufacturers, dealers, consultants and integrators. |
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January 2004
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TFCReview - Market News |
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January 28, 2004
Paul Martin, Editor-in-Chief
Edith Dow, Editor
Projector News
TFCinfo Projector Tracking Reports Reveal Increasing Consumer Demand drives Rising Projector Shipments.
by Dr. Jeffrey Macdonald, Senior Analyst
TFCinfo, in its recent US Projector Market Analysis Report, reveals that consumers are playing an ever-increasing role in driving projector sales during the second half of 2003. The pronounced availability of value priced 1000-1500 lumen (bright) SVGA projectors priced below $1,000 has been an important driving force in capturing the interest of consumers. Their newfound interest is driving increased sales for the industry.
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October 2003
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Manufacturers display their newest and best products at CEDIA |
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The CEDIA EXPO drew record crowds at the Indianapolis Convention Center and RCA Dome from September 3rd-7th. More than 22,000 home entertainment enthusiasts and professionals attended the annual convention.
Manufacturers introduced many new products to try and impress the CEDIA attendees. The following projectors are ones that we were impressed with and would like to point out to our readers:
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May 2003
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TFCinfo: New Projector Growth Trend Reveals Projector Sales in the Consumer Retail Channel. |
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Austin, Texas, May 12, 2003 TFCinfo Corp., a worldwide leader in AV Market Research, reveals its findings in their most recent US Projector Market Analysis Report.
Projectors sold for IT and business use has been a market mainstay for years, but lower prices, greater familiarity, and users new-found interest in projectors that are optimized for home entertainment as well as business presentations have fostered changes in projector retail. |
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March 2003
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TFCinfo & InterConnection: Major European Projector Brand Study Reveals that Sony, Epson, NEC, Toshiba and Philips are the strongest five European brands |
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Austin, Texas, April 1, 2003 TFCinfo Corp, the worldwide leader in AV Market Research, reveals its brand findings from their new report entitled TFC/IC Brand Position PanelProjectors in North America and Europe 2002.
TFCinfo announced today that Sony is a clear leader on overall brand awareness among experienced European projector users in the 5 key market segments surveyed:
Large Corporation,
Small and Medium Business (SMB),
Small Offices and Home,
Government, and
Education. |
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February 2003
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TFCinfo: Panasonic and NEC Lead in US Plasma Market |
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AUSTIN, Texas -- Jan 24, 2003 - TFCinfo Corp, the worldwide leader in audiovisual market research, reports in its latest U.S. Plasma Market Analysis Report that Panasonic leads in unit sales of Plasma Displays for the US Consumer Market in the 3rd quarter of 2002, garnering a 16% market share, while Philips comes in at a strong number two position.
NEC leads in unit sales of Plasma Displays for the US Business Plasma Market for the same period with a 24% market share, followed by Panasonic. |
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January 2003
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TFCinfo: Global Plasma Display market to grow 87% in 2003 |
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AUSTIN, TEXAS, January 6, 2003 TFCinfo Corp, the worldwide leader in audiovisual market research, reports in its latest US Plasma Market Analysis Report that the Global Plasma Display Panel (PDP) market will grow by 87% to 1,067,000 units in 2003. |
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December 2002
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TFCinfos New International Projector Brand Strength Study 2002
- a study of user preferences within Large Corporations, Medium Corporations, Small office/Home Users, Education, and Government markets in US, UK, Germany and France |
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Austin, Texas, December 19, 2002 TFCinfo Corp, the worldwide leader in AV Market Research, has completed an exciting projector brand strength study of experienced projector users called TFC/IC Brand Position PanelMultimedia Projectors in North America and Europe 2002.
TFCinfo is announcing their completion of this study in North America and Europe to aid companies tracking the convergence of commercial, consumer presentation and entertainment markets. The US study will be published the second week in January 2003, and the European portion shortly thereafter. |
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December 2002
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Dell's New Projector |
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ROUND ROCK, Texas, Dec. 10, 2002- Dell today introduced a portable projector. Priced at $2,199 (1), the Dell 3200MP replaces Dell's first microportable
projector, the 3100MP. The new unit uses Digital Light Processing (DLP) (TM) DDR technology to produce clearer images from the same 3.5-pound form factor. |
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August 2002
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2002 plasma sales a bright spot in troubled economy |
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While the corporate market has traditionally dominated sales in the plasma display market, some industry researchers and manufacturers expect the consumer market to take the lead in the next few years as plasma prices continue to decline. |
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July 2002
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Just Published! - Home Entertainment 2002 Report |
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Research Reveals Seven Out of Ten TV Owners Are Ready to Buy a New and Larger TV.
Good news for large display manufacturers, 71.7% of consumers
surveyed would like to have a screen size larger than 40 inches, but
only 18.7% of those surveyed currently have a TV over 42 inches. What
consumers are willing to pay is the ultimate question. |
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April 2002
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Microportables to dominate 2002 projector market |
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Industry researchers and manufacturers predict that the microportable projector market - units weighing 6.6 pounds or less - will be one of the hottest segments of the projection market and is poised for dramatic growth in 2002. After tracking sales of approximately 180,000 microportables in 2001, researchers estimate sales of these units will increase by nearly 30 percent in 2002, reaching about 233,000 units and exceeding the growth of the entire projection market. |
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March 2002
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Home-theater brightens projection screen market |
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by Kara Ammon - Pro AV.
Paul Martin, editor-in-chief of TFCinfo LLC, an AV market research firm based in Austin, Texas, found that Da-Lite led screen sales in 2001 and expects the company to continue to dominate sales in 2002. |
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March 2002
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TFCinfo Reports projector growth in Europe |
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In TFCinfos latest European report, Spain shows the
largest increase in unit sales with a 60% year over year increase, while in the Benelux countries, growth has
slowed to 2.5% as the markets there continue to mature. The fastest growing use
for projectors across Europe was for Home Cinema. Projectors purchased for Home
Cinema use doubled in the second half of the year. |
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March 2002
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Kodak Unveils Prototype Digital Cinema System |
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March 6, 2002.
Kodaks digital cinema team unveiled the device at ShoWest 2002, a movie theater convention in Las Vegas this week. The group has been working on a digital projection system for the past two-and-a-half years. Eighteen months ago, the team settled on a plan to develop a new digital projector that uses liquid crystal on silicon (LCoS) microdisplay technology developed by JVC for its three-million-pixel D-ILA chip. |
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February 2002
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TFCinfo creates First Web-based A/V Survey Group |
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TFCinfo announces the first Web-based Survey Market group exclusively for the advanced display industry creating surveys in all major areas of the world. Capabilities include: AV Panels, Multipage websurveys, with advanced skips and piping, Conjoint Analysis. |
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January 2002
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TFCinfo Launches New Website |
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TFCinfo will be launching their new website with more products and choices. Bear with us as we improve our services. |
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April 2008
TFC Info's Latest Flat Panel LCD vs. Plasma Study Reveals Some Surprising Misconceptions |
| TFC Info, the worldwide leader in AV market research, recently conducted a flat panel end user survey to explore buying preferences and attitudes towards LCD and plasma displays.
This research will aid manufacturers in understanding the strengths and weaknesses - both real and perceived - that plasma and LCD displays have in the eye of both business and entertainment purchasers.
TFC Info asked 400 current and future purchasers of flat panel displays which display they feel has an advantage in various metrics (such as: better picture quality, less need of repairs, wider viewing angle, lasting longer, better contrast, and more) and which display has a disadvantage in important areas (such as: burn in, ghosting, reflections on screen, energy consumption and more). This allowed TFCinfo to gauge any perceptions that shoppers have about the two displays.
"It is extremely interesting and eye-opening to see the pre-conceived ideas that purchasers have going into this survey," stated Tanya Lippke, TFC Info Manager of Survey Market Research. "Although purchasers have come a long way in their understanding of these technologies in the last few years there are definitely still some misconceptions that shoppers have and it will be very important for manufacturers to address some of these issues, this will be especially crucial in the home entertainment market. In some cases there is a real disconnect in perception and reality and this report offers some avenues for correction."
"TFC Infos Flat Panel End User Survey: LCD vs. Plasma 2008" reveals:
Which technology is desired?
What size display do end users prefer?
At what price ranges would an end user consider purchasing a plasma or LCD of a certain size?
What resolution do purchasers want, and what premium are they willing to pay for it?
What types of device connections are important?
How many of each type of connection are wanted (HDMI, VGA, S-Video etc.)?
What factors are important when choosing a flat panel display (screen size, price, picture quality, reliability, thinness of panel etc.)?
What are the perceived advantages and disadvantages of each display?
Who has influence over flat panel purchasers?
What features are purchasers looking for in a future display?
How important is an extended warranty vs. a standard warranty?
And much more!
The retail battleground has been set for years for these two competing displays and this study reveals some very interesting and surprising results on the advantages and disadvantages each display type is facing.
This study is now available for purchase. For a complete brochure and outline of this study please contact Tanya Lippke, Manager of Survey Market Research, at (207) 783-0055 or tmlippke@tfcinfo.com
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January 2008
TFCinfo Explores Projector Use in Education and Houses of Worship in Recent Market Research |
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September 2007
TFCinfo: New Study Explores Multimedia Projector Use in Education |
TFCinfo announces findings from their latest report entitled "TFCinfo: The Use of Projectors in Education 2007."
The purpose of this research study was to examine and report detailed information on the use of projectors in educational settings in order to aid manufacturers who wish to address this important vertical market - to provide information on projector use in both K-12 and Higher Education, their purchasing habits, and detailed analysis of their preferences.
Until recently multimedia projectors were largely unavailable to many educators due to the combination of their high prices and the limited budgets of non-profit educational institutions. With the emergence of value priced models in the last few years projection usage has increased and AV technology is finally a possibility for more schools, especially in price-sensitive markets such as K-12.
Currently K-12 projectors have to be shared among classrooms at much higher levels than their higher learning counterparts. Although K-12 has a slower adoption rate for technology they look to higher EDU as the direction they would like to take. According to TFCinfo's latest research, 55% of the projectors in K-12 private schools are mounted and 30-36% of projectors in K-12 public schools are mounted. This is in contrast to those in higher EDU where roughly 70% of the projectors in the install base are mounted.
Schools are buying projectors because they provide a large image for videos and presentations, at a good price, without taking up valuable classroom space. TFCinfo estimates US education sales in 2006 at about 450,000 projector units and $410 million dollars. Clearly there is a lot of business potential, especially as more K-12 schools begin incorporating projectors in their technology initiatives. With the right tools those brands that can position themselves now will benefit the most.
This research is not only useful for those companies currently targeting the education market, but also for those that might consider entering this profitable market in the future. This 210+ page report analyzes the use and trends of projectors among education users and purchasers in the US. Some of the topics include: percent of teachers using projectors, percent of time projectors used, use with laptop vs. roll around desktop, complimentary products used with projector, projector uses and needs, purchasing factors and feature set needs, brand preferences, projector decision making, purchase influencers and much more!
Please contact Tanya Lippke, by email tmlippke@tfcinfo.com or by phone at (207) 783-0055 for a brochure and outline of this exciting research report.
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