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New Study Explores Projector Use For Home Entertainment
Prompted by the growing use of projectors at home and the improving quality of projectors being produced for the home theater market, TFC Info has conducted a sophisticated end user home entertainment projection study.
With higher gas and oil prices, rising costs for goods, and a slowed economy, more people are retreating back into their homes where they are spending more time watching movies or playing games together as a family.
Over the past few years' investments in home cinemas have been a big trend and this trend is still continuing today. "Clearly there is a lot of business potential in this market and home entertainment projection demand will continue to grow," states Tanya Lippke, manager of TFC Info survey market research. "Especially as prices decline and manufacturers have the opportunity to attract a larger portion of the market to fuller featured projectors as they gain more mass market appeal."
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NEC, Sharp, Hitachi, and Philips with most improved LCD brand awareness levels in business vs. TFC Info's 2007 LCD study
TFC Info, a worldwide leader in AV market research, has announced the completion of their annual LCD brand benchmarking study called "TFC Info LCD Brand Strength and Customer Preference Study 2008." The research measures LCD brand strength and preferences among experienced corporate and home LCD users and purchasers. This in-depth study examines both customers' relationships with LCD brands and customer perceptions and preferences regarding LCD displays.
In this year's installment, NEC, Sharp, Hitachi and Philips posted the largest gains in overall aided LCD brand awareness among those in business. Each of these brands gained ten percentage points or more from corporate users vs. last year. While this is very positive for these brands, as gains in awareness are crucial for initial end user consideration, awareness is only one facet of brand strength.
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TFC Info's Latest Flat Panel LCD vs. Plasma Study Reveals Some Surprising Misconceptions
TFC Info, the worldwide leader in AV market research, recently conducted a flat panel end user survey to explore buying preferences and attitudes towards LCD and plasma displays.
This research will aid manufacturers in understanding the strengths and weaknesses - both real and perceived - that plasma and LCD displays have in the eye of both business and entertainment purchasers.
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