Descriptive Brochure on
TFC/IC-BRAND POSITION Panel®
MULTIMEDIA PROJECTORS IN
North
America & Europe 2001
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Read What Others are Saying about the TFC/IC Brand Position Panel Study 2001
Read entire TFC.NET Press Release
“This sounds like a fascinating report. I look forward to
reading it,” Gary Kayye, CTS
Sony ranks highest in projector brand awareness
By Jon Hanke
February 15, 2001
Sony, Sharp, NEC, Epson and InFocus are the five projector manufacturers that enjoy the highest brand awareness in North America, according to a new report from TFC.Net, a research firm that tracks the market for projectors, LCD monitors and other advanced displays.
The report, titled TFC/IC Projector Brand Position Panel - Multimedia Projectors in North America and Europe 2001, is based on findings from a scientific telephone survey of more than 600 current and potential users of multimedia projectors on both continents. The 275-page study focuses on brand recognition, brand recall and brand perceptions of over 30 major projector manufacturers.
The study reveals that projectors from Toshiba and Compaq are generally viewed as being well designed and convenient, while models from NEC, Sharp, Epson and InFocus score points for being easy to use.........
Tracking
projection convergence
TFC.NET Corp., a market research firm, has released the findings of its
projector brand position study in North America and Europe. The TFC/IC Brand
Position Panel - Multimedia Projector in North America and Europe 2001, tracks
the convergence of commercial and consumer presentation and entertainment
markets. The study contains evaluations and comparisons of brand recall and
recognition, brand profiles, and factor and cluster analysis of more than 30
major projector brands. It also reveals which companies have the strongest
potential to capture the brand loyalty of users and potential customers of
multimedia projectors.
http://www.tfc.net
About the importance of Brands...
"When it comes to moving projectors, a strong channel-marketing program is
no longer enough. A/V resellers and system integrators don't call all the
shots anymore - and as projectors become more familiar, end users exert more
control over the selection process. If you don't take a long, hard look at
how your brand stacks up from an end-user perspective, you'll be eating the
dust of those who do."
- Jon Hanke, editor-in-chief, AV Avenue (www.avavenue.com)
Best
Books on Brands...
I've personally read many fine books on
Branding.
These are the most useful branding books for those in the projector industry because the authors
understand that there is a difference between B-2-B and consumer brand strategies
- Paul Martin, editor-in-chief, TFC Review