TFC Info's Latest Flat Panel End User Study Reveals Pent Up Demand
By Tanya Lippke
May 1, 2008, 10:19
TFC Info, the worldwide leader in AV market research, recently completed a flat panel end user survey that analyzes perceptions and preferences for LCD and plasma displays.
TFC Info found that price is not as significant as many believe and that there are other major factors driving LCD dominance currently. TFC Info discovered that customer perceptions are major factors in determining whether to purchase LCD or plasma displays. Interestingly some of these perceptions are outdated and pertain to issues that have already been addressed by manufacturers, but manufacturers have not yet been able to change customer perceptions. "These issues are different between professional and consumer buyers," stated Tanya Lippke, TFC Info Manager of Survey Market Research. "That is why it was so important that we looked at and dissected both current and future purchasers of flat panel displays for professional and consumer market segments. This allowed us to analyze some complex angles that will help our customers to address these problems."
"The 42" LCD is now pricing competitively and we are seeing pent up demand for the 42". This is partly due to the fact that this was the primary size people were buying in plasma displays. We are also seeing a huge desire for full HD 1080 resolution. The demand is clear, however there is a disconnect between what people are buying and what people want to buy. TFC Info sees a coming increase in the market-share of 42" LCD displays. This report, especially the future planned purchase section, will give targeted insights for manufacturers.
The report also reveals a high consensus of demand for certain features only now becoming available. This is especially important as some manufacturers are experimenting with different features such as thinner panels, networking, the ability for wireless connectivity, and other various features to try to gain more customer interest for their displays. "When we looked at all these features we found that customer interest was variable. For some features there is not as much customer interest as manufacturers had hoped." stated Lippke. "This report is extremely detailed and will give manufacturers a clear understanding of what professional buyers are thinking versus home buyers and how they will buy in the future."
"TFC Info's Flat Panel End User Survey: LCD vs. Plasma 2008" reveals:
Which technology is desired?
What size display do end users prefer?
At what price ranges would an end user consider purchasing a plasma or LCD of a certain size?
What resolution do purchasers want, and what premium are they willing to pay?
What types of device connections are important?
How many of each type of connection are wanted (HDMI, VGA, S-Video etc.)?
What factors are important when choosing a flat panel display (screen size, price, picture quality, reliability, thinness of panel etc.)?
What are the perceived advantages and disadvantages of each display?
Who has influence over flat panel purchasers?
What features are purchasers looking for in a future display?
How important is an extended warranty vs. a standard warranty?
And much more!
This study is now available for purchase. For a complete brochure and outline of this study please contact Tanya Lippke, Manager of Survey Market Research, at (207) 783-0055 or tmlippke@tfcinfo.com
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