TFC Info's Latest Flat Panel LCD vs. Plasma Study Reveals Some Surprising Misconceptions
By Tanya Lippke
Apr 21, 2008, 09:06
TFC Info, the worldwide leader in AV market research, recently conducted a flat panel end user survey to explore buying preferences and attitudes towards LCD and plasma displays.
This research will aid manufacturers in understanding the strengths and weaknesses - both real and perceived - that plasma and LCD displays have in the eye of both business and entertainment purchasers.
TFC Info asked 400 current and future purchasers of flat panel displays which display they feel has an advantage in various metrics (such as: better picture quality, less need of repairs, wider viewing angle, lasting longer, better contrast, and more) and which display has a disadvantage in important areas (such as: burn in, ghosting, reflections on screen, energy consumption and more). This allowed TFCinfo to gauge any perceptions that shoppers have about the two displays.
"It is extremely interesting and eye-opening to see the pre-conceived ideas that purchasers have going into this survey," stated Tanya Lippke, TFC Info Manager of Survey Market Research. "Although purchasers have come a long way in their understanding of these technologies in the last few years there are definitely still some misconceptions that shoppers have and it will be very important for manufacturers to address some of these issues, this will be especially crucial in the home entertainment market. In some cases there is a real disconnect in perception and reality and this report offers some avenues for correction."
"TFC Info’s Flat Panel End User Survey: LCD vs. Plasma 2008" reveals:
Which technology is desired?
What size display do end users prefer?
At what price ranges would an end user consider purchasing a plasma or LCD of a certain size?
What resolution do purchasers want, and what premium are they willing to pay for it?
What types of device connections are important?
How many of each type of connection are wanted (HDMI, VGA, S-Video etc.)?
What factors are important when choosing a flat panel display (screen size, price, picture quality, reliability, thinness of panel etc.)?
What are the perceived advantages and disadvantages of each display?
Who has influence over flat panel purchasers?
What features are purchasers looking for in a future display?
How important is an extended warranty vs. a standard warranty?
And much more!
The retail battleground has been set for years for these two competing displays and this study reveals some very interesting and surprising results on the advantages and disadvantages each display type is facing.
This study is now available for purchase. For a complete brochure and outline of this study please contact Tanya Lippke, Manager of Survey Market Research, at (207) 783-0055 or tmlippke@tfcinfo.com
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