TFCinfo: New Study Explores Multimedia Projector Use in Education
By Tanya Lippke, TFCinfo
Sep 5, 2007, 10:51
TFCinfo today announced findings from their latest report entitled "TFCinfo: The Use of Projectors in Education 2007."
The purpose of this research study was to examine and report detailed information on the use of projectors in educational settings in order to aid manufacturers who wish to address this important vertical market - to provide information on projector use in both K-12 and Higher Education, their purchasing habits, and detailed analysis of their preferences.
Until recently multimedia projectors were largely unavailable to many educators due to the combination of their high prices and the limited budgets of non-profit educational institutions. With the emergence of value priced models in the last few years projection usage has increased and AV technology is finally a possibility for more schools, especially in price-sensitive markets such as K-12.
Currently K-12 projectors have to be shared among classrooms at much higher levels than their higher learning counterparts. Although K-12 has a slower adoption rate for technology they look to higher EDU as the direction they would like to take. According to TFCinfo's latest research, 55% of the projectors in K-12 private schools are mounted and 30-36% of projectors in K-12 public schools are mounted. This is in contrast to those in higher EDU where roughly 70% of the projectors in the install base are mounted.
Schools are buying projectors because they provide a large image for videos and presentations, at a good price, without taking up valuable classroom space. TFCinfo estimates US education sales in 2006 at about 450,000 projector units and $410 million dollars. Clearly there is a lot of business potential, especially as more K-12 schools begin incorporating projectors in their technology initiatives. With the right tools those brands that can position themselves now will benefit the most.
This research is not only useful for those companies currently targeting the education market, but also for those that might consider entering this profitable market in the future. This 210+ page report analyzes the use and trends of projectors among education users and purchasers in the US. Some of the topics include: percent of teachers using projectors, percent of time projectors used, use with laptop vs. roll around desktop, complimentary products used with projector, projector uses and needs, purchasing factors and feature set needs, brand preferences, projector decision making, purchase influencers and much more!
Please contact Tanya Lippke, by email tmlippke@tfcinfo.com or by phone at (207) 783-0055 for a brochure and outline of this exciting research report.
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