TFCinfo Announces Major LCD Study With Emphasis on Customer Purchasing Preferences and Brand Strength
By Tanya Lippke, TFCinfo
Aug 23, 2007, 09:45
TFCinfo, the worldwide leader in AV market research and consulting, has conducted a benchmark study of experienced corporate and home LCD users and purchasers called "TFCinfo LCD Brand Strength and Customer Preference Study 2007."
This in-depth study examines both customers relationships with LCD brands and customer perceptions and preferences regarding LCD displays such as price, size, resolution, technology, and use.
"Understanding why consumers buy LCDs, what they like and dislike about them, how they see them compared to plasma and RPTV, and how they view brands is especially important today," states Tanya Lippke, TFCinfo manager of survey market research. "As LCD TV gains in popularity and competition becomes more fierce with LCD prices coming down, the need to sustain relationships with customers becomes increasingly important to manufacturers. These insights into the mind of the buyer are crucial to any company that wants to be competitive."
It is extremely important to know what perceptions customers have of your brand and what associations they make with it. With a complete brand analysis - through research such as this - you can measure your brand strengths and weaknesses for all facets of LCD brand management. You can see the success or shortcomings of your current branding strategy, as well as the weaknesses in your competitors’ strategies. You can then implement new marketing plans to bring your brand to the forefront of the minds of the purchasers that you are targeting.
Besides significant work on user preferences, brand awareness, and image, this report also includes such important measures as: price premiums for brands, price sensitivities for display sizes, premiums for higher resolution displays, comparisons of desired price points to current street prices and key strategic brand challenges for each major LCD brand and much more!
How concerned are business customers about initial purchase cost vs. LCD lifetime?
How concerned are home entertainment LCD users about the effect of motion artifacts?
What is the most frequent mounting option for LCD displays? Is it different for biz vs. home?
Why did buyers choose LCD over plasma or RPTV in the first place?
What percent of business users currently use their LCD displays for dynamic signage applications?
Why do customers continue to come back to buy certain brands?
LCD Brand Price Premium – how much additional money people are will to pay for your brand over and above an average brand?
What are customer’s buying criteria and which of them are most important?Brand Affinity (How strong is your brand strength on key purchasing attributes?)
Brand Associations (What type of LCD use is your brand most associated with?)
Brand Image Index (How strong is your brand compared to average and your competitors on important purchasing factors and affinity attributes?)
How much additional money are people willing to pay for certain brands over an average brand?
Where are consumers buying most?
LCD Purchasing (Where are consumers buying most, who are the gatekeepers of purchase, what is the preferred screen size? What are the price sensitivities (purchasing price by screen size, higher resolution premium, brand premium?)?
And much more!
For a complete brochure and outline of this study, or for more information on purchasing, please contact Tanya Lippke, Manager of Survey Market Research, at (207)-783-0055 or tmlippke@tfcinfo.com.
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