TFCinfo to Conduct 1st Annual Plasma Brand Strength Study
By TFCinfo
Jan 26, 2005, 11:06
AUSTIN, TEXAS - TFCinfo, the worldwide leader in AV market research and consulting, will be conducting a yearly benchmark study on the strength of plasma brands in North America. The TFCinfo Plasma Brand Strength Study 2005 report will analyze all aspects of plasma brand strength and will cover all major plasma brands used for business and entertainment. This comprehensive report will analyze:
- Unaided Brand Awareness
- Aided Brand Awareness
- What do customers think of when they think of your brand?
- Brands Used
- Brand Consideration Set (Is your brand among a select group of brands considered first?)
- Superior Brands (Is your brand the most wanted?)
- Inferior Brands (Is your brand a brand that would never want to be used or purchased?)
- Buying Criteria
- Importance Rating of Buying Criteria
- Brand Affinity (How strong is your brand strength on key purchasing attributes?)
- Brand Associations (What type of plasma use is your brand most associated with?)
- Plasma Purchasing (Where are consumers buying most, who are the gatekeepers of purchase, does your brand measure up on the most important purchasing factors?)
The plasma market is maturing. In this industry there will be a continuing struggle for a bigger slice of the pie. Manufacturers will need better, deeper, more comprehensive research to survive and to respond to market trends, especially in maturing markets.
The names of companies involved in the plasma market include brands with widely diverse origins, strength and name recognition from other sectors. Brand alone isn't enough, but if a customer is not aware of a plasma brand or can not recall a company's name, then that company is likely to be passed over in the pre-purchase research and creates an increasing difficult hurdle to overcome as a buyer narrows the field of possible candidates during the activities leading up to the purchase.
Yearly brand recall and recognition tracking are critical, yet a sophisticated brand study must go beyond brand awareness and reveal what additional items are important to users and purchasers.
That is why TFCinfo will be conducting this in-depth plasma brand strength study in North America to aid companies in managing their brand strength and perceptions. TFCinfo has been conducting brand strength studies for several years on other display technologies, and now for the first time TFCinfo will be conducting important brand strength tracking research on plasma displays. This sophisticated analysis will go beyond brand awareness and reveal which companies have the strongest start in the race to capture the brand loyalty of users and potential customers of plasma displays.
Over 25 plasma brands will be included in parts of the study. In depth brand profiles of brand affinity attributes and brand associations will be gathered on top brands, including: BenQ, Dell, Gateway, Hitachi, JVC, LG, Luce, Marantz, NEC, Panasonic, Philips, Pioneer, Samsung, Sony and Zenith.
In this report readers will be given the tools to conduct efficient brand management, help shape advertising strategy, and understand the customer's perceptions of your brand as well as that of your competitor.
The TFCinfo Plasma Brand Strength Study 2005 will be a complete brand-knowledge, brand-association, purchasing-influence study, with a sample population of experienced plasma users and purchasers.
For more information on this exciting upcoming research please contact Tanya Lippke at (207)-783-0055 or tmlippke@tfcinfo.com.
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