TFCinfo: In-Depth Church Audio Systems Study Characterizes the Vibrant Church Market and Reveals Most Recognized Audio Brands: Shure, Yamaha, Audio Technica, Mackie, JBL, and Peavey top list
By TFCinfo
Jun 20, 2004, 08:12
After conducting in-depth research activity to the house of worship market over the past year, TFCinfo has learned that many who approach this market do not understand its long sales cycles, committee-oriented decision-making procedures, proclivity to appoint volunteers as in-house experts, and faith-based language. The key to entering this market successfully is to learn where the churches' needs differ from those in other segments - to understand this market and appreciate the shift that is taking place.
As TFCinfo has become synonymous with outstanding research in the worship market, it was natural that we extend the research scope and explore the use of audio equipment in addition to the previously-conducted research on the use of projectors in churches. Through our audio research we found that Shure, Yamaha, Audio Technica, Mackie Designs, JBL Professional, and Peavey are the most recognized brands among experienced users and purchasers of audio equipment for churches. Although these brands have a head start in this market and have achieved great brand awareness, any manufacturer that makes a concerted effort to understand and market successfully to this rapidly-growing church segment will benefit tremendously in the end.
Today's society lives in a fast-moving, content-rich, networked, modern world. Church-goers expect the same from their church; it assures them that their church understands today's world (relevance) and is not stuck in the past. Yet many churches do not possess the knowledge or staff to be able to incorporate this important equipment needed into their facility or services. TFCinfo's survey on the use of audio equipment in American churches is designed to bridge the gap between manufacturers, dealers and churches. The report provides significant insight through the eyes of church users and purchasers that will help manufacturers, dealers, and installers understand the church market in areas such as:
§ What are the specific needs for the churches' audio equipment?
§ How does the church use of audio equipment differ from other uses and market segments?
§ What level of sophistication/knowledge do these users/purchasers have and need?
§ Are there any unmet product needs for churches?
§ What are the most important purchasing factors for audio equipment?
§ Where do purchasers get information about audio/sound systems?
§ Where do churches buy their audio equipment?
§ How often are they buying?
§ How much are churches willing to spend?
§ How old is their current system?
§ Who has influence over audio/sound system purchases within the house of worship?
§ What brands are familiar and considered for purchasing?
§ & and much more!!!
In addition to the above, this study also reveals&
HOW (House of Worship) Market Size
HOW Segmentation
Brand Awareness
How to Build Effective Communication and Advertising Strategies for the HOW Market
How to Sell and to Whom
Best Practices/Learn From the Mistakes of Others
The overall purpose of this research is to help A/V manufacturers, consultants, installers, and dealers successfully conduct business with churches strengthened with their newfound sensitivity and understanding of the needs of churches.
For a complete brochure on this study, or for more information, please contact Tanya Lippke at (207)-783-0055 or tmlippke@tfcinfo.com.
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