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Last Updated: Jul 14th, 2008 - 10:43:41 |
TFCinfo News
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Flat Panel Research/News
NEC, Sharp, Hitachi, and Philips with most improved LCD brand awareness levels in business vs. TFC Info's 2007 LCD study
TFC Info, a worldwide leader in AV market research, has announced the completion of their annual LCD brand benchmarking study called "TFC Info LCD Brand Strength and Customer Preference Study 2008." The research measures LCD brand strength and preferences among experienced corporate and home LCD users and purchasers. This in-depth study examines both customers' relationships with LCD brands and customer perceptions and preferences regarding LCD displays.
In this year's installment, NEC, Sharp, Hitachi and Philips posted the largest gains in overall aided LCD brand awareness among those in business. Each of these brands gained ten percentage points or more from corporate users vs. last year. While this is very positive for these brands, as gains in awareness are crucial for initial end user consideration, awareness is only one facet of brand strength.
Jul 14, 2008, 10:40
TFCinfo News
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Flat Panel Research/News
TFC Info's Latest Flat Panel End User Study Reveals Pent Up Demand
TFC Info, the worldwide leader in AV market research, recently completed a flat panel end user survey that analyzes perceptions and preferences for LCD and plasma displays.
TFC Info found that price is not as significant as many believe and that there are other major factors driving LCD dominance currently. TFC Info discovered that customer perceptions are major factors in determining whether to purchase LCD or plasma displays. Interestingly some of these perceptions are outdated and pertain to issues that have already been addressed by manufacturers, but manufacturers have not yet been able to change customer perceptions. "These issues are different between professional and consumer buyers," stated Tanya Lippke, TFC Info Manager of Survey Market Research. "That is why it was so important that we looked at and dissected both current and future purchasers of flat panel displays for professional and consumer market segments. This allowed us to analyze some complex angles that will help our customers to address these problems."
May 1, 2008, 10:19
TFCinfo News
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Flat Panel Research/News
TFC Info's Latest Flat Panel LCD vs. Plasma Study Reveals Some Surprising Misconceptions
TFC Info, the worldwide leader in AV market research, recently conducted a flat panel end user survey to explore buying preferences and attitudes towards LCD and plasma displays.
This research will aid manufacturers in understanding the strengths and weaknesses - both real and perceived – that plasma and LCD displays have in the eye of both business and entertainment purchasers.
Apr 21, 2008, 09:06
TFCinfo News
TFCinfo Explores Projector Use in Education and Houses of Worship in Recent Market Research
TFCinfo, the worldwide leader in AV market research and consulting, has conducted exciting research on the use of multimedia projectors in two very important vertical markets for the AV industry-Education and Houses of Worship. The business potential in these two markets is substantial and this research provides detailed analysis for manufacturers to aid them in understanding the market, their purchasing habits, and preferences.
Jan 2, 2008, 09:09
TFCinfo News
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Projector Research/News
TFCinfo: New Study Explores Multimedia Projector Use in Education
TFCinfo today announced findings from their latest report entitled “TFCinfo: The Use of Projectors in Education 2007.”
The purpose of this research study was to examine and report detailed information on the use of projectors in educational settings in order to aid manufacturers who wish to address this important vertical market – to provide information on projector use in both K-12 and Higher Education, their purchasing habits, and detailed analysis of their preferences.
Sep 5, 2007, 10:51
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