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Last Updated: Jul 14th, 2008 - 10:43:41 |
TFCinfo News
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Flat Panel Research/News
NEC, Sharp, Hitachi, and Philips with most improved LCD brand awareness levels in business vs. TFC Info's 2007 LCD study
TFC Info, a worldwide leader in AV market research, has announced the completion of their annual LCD brand benchmarking study called "TFC Info LCD Brand Strength and Customer Preference Study 2008." The research measures LCD brand strength and preferences among experienced corporate and home LCD users and purchasers. This in-depth study examines both customers' relationships with LCD brands and customer perceptions and preferences regarding LCD displays.
In this year's installment, NEC, Sharp, Hitachi and Philips posted the largest gains in overall aided LCD brand awareness among those in business. Each of these brands gained ten percentage points or more from corporate users vs. last year. While this is very positive for these brands, as gains in awareness are crucial for initial end user consideration, awareness is only one facet of brand strength.
Jul 14, 2008, 10:40
TFCinfo News
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Flat Panel Research/News
TFC Info's Latest Flat Panel End User Study Reveals Pent Up Demand
TFC Info, the worldwide leader in AV market research, recently completed a flat panel end user survey that analyzes perceptions and preferences for LCD and plasma displays.
TFC Info found that price is not as significant as many believe and that there are other major factors driving LCD dominance currently. TFC Info discovered that customer perceptions are major factors in determining whether to purchase LCD or plasma displays. Interestingly some of these perceptions are outdated and pertain to issues that have already been addressed by manufacturers, but manufacturers have not yet been able to change customer perceptions. "These issues are different between professional and consumer buyers," stated Tanya Lippke, TFC Info Manager of Survey Market Research. "That is why it was so important that we looked at and dissected both current and future purchasers of flat panel displays for professional and consumer market segments. This allowed us to analyze some complex angles that will help our customers to address these problems."
May 1, 2008, 10:19
TFCinfo News
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Flat Panel Research/News
TFC Info's Latest Flat Panel LCD vs. Plasma Study Reveals Some Surprising Misconceptions
TFC Info, the worldwide leader in AV market research, recently conducted a flat panel end user survey to explore buying preferences and attitudes towards LCD and plasma displays.
This research will aid manufacturers in understanding the strengths and weaknesses - both real and perceived – that plasma and LCD displays have in the eye of both business and entertainment purchasers.
Apr 21, 2008, 09:06
TFCinfo News
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Flat Panel Research/News
TFCinfo Announces Major LCD Study With Emphasis on Customer Purchasing Preferences and Brand Strength
TFCinfo, the worldwide leader in AV market research and consulting, has conducted a benchmark study of experienced corporate and home LCD users and purchasers called "TFCinfo LCD Brand Strength and Customer Preference Study 2007."
This in-depth study examines both customers relationships with LCD brands and customer perceptions and preferences regarding LCD displays such as price, size, resolution, technology, and use.
Aug 23, 2007, 09:45
TFCinfo News
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Flat Panel Research/News
TFCinfo: New Flat Screen Display Mount End-User Study Reveals Trends in Business and Entertainment Buyers' Wants and Expectations for Mount Hardware.
Austin, TEXAS- TFCinfo, a worldwide leader in AV market research, has published a new research report that will enable each display mount manufacturer to understand usage and trends in the core mount market, create targeted marketing initiatives, and grow their overall business.
The TFCinfo Flat Screen Display Mount Study 2006 provides significant insight into the display mount industry through the eyes of past and future purchasers, with a sample population of both corporate and home-use respondents.
Jul 20, 2006, 11:38
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