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Last Updated: Jun 16th, 2010 - 08:05:45 |
TFCinfo News
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Flat Panel Research/News
LG, Panasonic, Sony, Toshiba, and Vizio with most improved flat panel purchase consideration in business vs. TFC Info's 2009 study
TFC Info, a worldwide leader in AV market research, has announced the completion of their annual Flat Panel Brand and Preference Study 2010. In this year's installment, LG, Panasonic, Sony, Toshiba, and Vizio posted the largest gains in brand purchase consideration among professional buyers. Each of these brands gained seven percentage points or more from corporate users vs. last year, and this is very positive news as initial end user consideration is crucial. Sony and Panasonic are the most considered brands for corporate purchase, while Sony and Samsung are the most considered for home entertainment.
Jun 16, 2010, 07:58
TFCinfo News
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Flat Panel Research/News
Are end users ready to pay high premiums for upgraded flat panel display features such as 3DTV, lower power consumption, higher refresh rates, and LED lighted LCDs?
TFC Info today announces the release of its yearly benchmark study on the strength of flat panel brands (32+") and flat panel preferences. Within this research, sophisticated price sensitivity analysis was conducted to distinguish which features are most important to end users, the level of importance for upgraded features at different display sizes, and how much more customers are willing to pay for these features.
May 4, 2010, 08:56
TFCinfo News
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Flat Panel Research/News
Respondents in TFC Info's latest flat panel brand strength report rank Sony, Panasonic, and Samsung as offering best price as an investment; Vizio, Viewsonic, and LG as best value
TFC Info, a worldwide leader in AV market research, has announced the completion of their annual flat panel display brand benchmarking study of experienced users and purchasers in business and entertainment. The study explores buyer awareness, customer perception, and how these perceptions affect potential customers' purchase and price decisions for flat panel brands in the US market.
"We know that most organizations and households have limited budgets - especially in these times, however, if your brand is known as 'expensive,' that will still be positive if it is seen as a good investment," states Tanya Lippke, TFC Info manager of survey market research. 89% of respondents in this research state that price (as a best investment) is an extremely or very important purchasing factor that they consider. On the opposite extreme, 'cheap' is not necessarily good, however, 'inexpensive' can be linked in the consumers mind with a good value at entry level brand."
Jul 20, 2009, 08:41
TFCinfo News
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Flat Panel Research/News
NEC, Sharp, Hitachi, and Philips with most improved LCD brand awareness levels in business vs. TFC Info's 2007 LCD study
TFC Info, a worldwide leader in AV market research, has announced the completion of their annual LCD brand benchmarking study called "TFC Info LCD Brand Strength and Customer Preference Study 2008." The research measures LCD brand strength and preferences among experienced corporate and home LCD users and purchasers. This in-depth study examines both customers' relationships with LCD brands and customer perceptions and preferences regarding LCD displays.
In this year's installment, NEC, Sharp, Hitachi and Philips posted the largest gains in overall aided LCD brand awareness among those in business. Each of these brands gained ten percentage points or more from corporate users vs. last year. While this is very positive for these brands, as gains in awareness are crucial for initial end user consideration, awareness is only one facet of brand strength.
Jul 14, 2008, 10:40
TFCinfo News
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Flat Panel Research/News
TFC Info's Latest Flat Panel End User Study Reveals Pent Up Demand
TFC Info, the worldwide leader in AV market research, recently completed a flat panel end user survey that analyzes perceptions and preferences for LCD and plasma displays.
TFC Info found that price is not as significant as many believe and that there are other major factors driving LCD dominance currently. TFC Info discovered that customer perceptions are major factors in determining whether to purchase LCD or plasma displays. Interestingly some of these perceptions are outdated and pertain to issues that have already been addressed by manufacturers, but manufacturers have not yet been able to change customer perceptions. "These issues are different between professional and consumer buyers," stated Tanya Lippke, TFC Info Manager of Survey Market Research. "That is why it was so important that we looked at and dissected both current and future purchasers of flat panel displays for professional and consumer market segments. This allowed us to analyze some complex angles that will help our customers to address these problems."
May 1, 2008, 10:19
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