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Last Updated: Jul 20th, 2009 - 08:42:26 |
Respondents in TFC Info's latest flat panel brand strength report rank Sony, Panasonic, and Samsung as offering best price as an investment; Vizio, Viewsonic, and LG as best value
By Tanya Lippke
Jul 20, 2009, 08:41
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TFC Info, a worldwide leader in AV market research, has announced the completion of their annual flat panel display brand benchmarking study of experienced users and purchasers in business and entertainment. The study explores buyer awareness, customer perception, and how these perceptions affect potential customers' purchase and price decisions for flat panel brands in the US market.
"We know that most organizations and households have limited budgets - especially in these times, however, if your brand is known as 'expensive,' that will still be positive if it is seen as a good investment," states Tanya Lippke, TFC Info manager of survey market research. 89% of respondents in this research state that price (as a best investment) is an extremely or very important purchasing factor that they consider. On the opposite extreme, 'cheap' is not necessarily good, however, 'inexpensive' can be linked in the consumers mind with a good value at entry level brand."
Experienced flat panel users and purchasers name Sony, Panasonic, Samsung, and Pioneer as the top brands they consider to offer the best price as an investment. Respondents name Vizio, Viewsonic, and LG as the brands that offer the best value.
While displays must be within a competitive price range for their size and resolution to be considered, customers are choosing technologies based on a myriad of other factors and that is why it is extremely important to also know what perceptions customers have of your brand and what associations they make.
TFC Info's sophisticated research report will show readers what characteristics end users see in your brand and how your brand image is motivating intent to purchase. These detailed customer insights will help manufacturers to build and sustain a competitive advantage in the marketplace. The report analyzes the following among corporate and home users and purchasers:
- How concerned are business customers about initial purchase cost vs. lifetime?
- How concerned are home entertainment users about the effect of motion artifacts?
- What is the most frequent mounting option for flat panel displays? Is it different for business vs. home?
- Why did buyers choose a flat panel over in the first place?
- What percent of business users currently use their displays for dynamic signage applications?
- Why do customers continue to come back to buy certain brands?
- Brand Price Premium how much additional money people are willing to pay for your brand over and above an average brand?- What are customers buying criteria and which of them are most important?· Brand Affinity - How strong is your brand strength on key purchasing attributes?
- Brand Associations - What type of use is your brand most associated?
- Brand Image Index - How strong is your brand compared to average and your competitors on important purchasing factors and affinity attributes?
- How much more are people willing to pay for a full HD 1080 display? How much more to get a thinner panel?
- Where are consumers buying most and who are the gatekeepers of purchase?
- And much more!
For a complete brochure and outline of TFC Info's Flat Panel Display Brand Customer Perception and Preference Study 2009, or for more information on purchasing, please contact Tanya Lippke, Manager of Survey Market Research, at (207) 783-0055 or tmlippke@tfcinfo.com.
© Copyright 2004 by TFCinfo.com
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