|
|
|
Last Updated: Jul 14th, 2008 - 10:43:41 |
NEC, Sharp, Hitachi, and Philips with most improved LCD brand awareness levels in business vs. TFC Info's 2007 LCD study
By Tanya Lippke
Jul 14, 2008, 10:40
|
Email this article
Printer friendly page
|
TFC Info, a worldwide leader in AV market research, has announced the completion of their annual LCD brand benchmarking study called "TFC Info LCD Brand Strength and Customer Preference Study 2008." The research measures LCD brand strength and preferences among experienced corporate and home LCD users and purchasers. This in-depth study examines both customers' relationships with LCD brands and customer perceptions and preferences regarding LCD displays.
In this year's installment, NEC, Sharp, Hitachi and Philips posted the largest gains in overall aided LCD brand awareness among those in business. Each of these brands gained ten percentage points or more from corporate users vs. last year. While this is very positive for these brands, as gains in awareness are crucial for initial end user consideration, awareness is only one facet of brand strength.
"Brand strength by definition indicates a strong awareness of a brand, a clear and concise brand image that is understood and known by buyers, and a high degree of customer satisfaction," states Tanya Lippke, TFC Info Manager of Survey Market Research. "Brand strength is extremely important in turning initial end user consideration into actual sales. Our research breaks brand strength into three measurable parts: awareness, image, and intent and we analyze the top LCD brands on each of these measures."
TFC Info's extensive 280+ page report reveals detailed customer insights and analysis that will help manufacturers to build and sustain a competitive advantage in the marketplace. It is not only important to see where your brand is today, but it is important to see where your brand has been and the direction it needs to take in the future.
This LCD brand study is conducted yearly enabling manufacturers to track their performance in relation to their competitors, TFCinfo cannot stress enough the importance of using consistent, repeatable, scientific tracking to gauge the progress and impact of your brand marketing.
Besides significant work on user preferences, brand awareness, and image, this report also answers important questions such as:
-How concerned are business customers about initial purchase cost vs. LCD lifetime?
-How concerned are home entertainment LCD users about the effect of motion artifacts?
-What is the most frequent mounting option for LCD displays?
-Is it different for biz vs. home?
-Why did buyers choose LCD over plasma or RPTV in the first place?
-What percent of business users currently use their LCD displays for dynamic signage applications?
-Why do customers continue to come back to buy certain brands?
-LCD Brand Price Premium how much additional money people are will to pay for your brand over and above an average brand?
-What are customer's buying criteria and which of them are most important?Brand Affinity - How strong is your brand strength on key purchasing attributes?
-Brand Associations - What type of LCD use is your brand most associated with?
-Brand Image Index - How strong is your brand compared to average and your competitors on important purchasing factors and affinity attributes?
-How much additional money are people willing to pay for certain brands over an average brand?
-How much more are people willing to pay for a full HD 1080 display? How much more to get a thinner panel?
-LCD Purchasing - Where are consumers buying most and who are the gatekeepers of purchase?
-And much more!
For a complete brochure and outline of this study, or for more information on purchasing, please contact Tanya Lippke, Manager of Survey Market Research, at (207)-783-0055 or tmlippke@tfcinfo.com.
© Copyright 2004 by TFCinfo.com
Top of Page
|
|
|
|
