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Last Updated: Jan 16th, 2007 - 13:59:59 |
Odessa , FL. January 16, 2007 - TFCinfo, in conjunction with Church Production Magazine, recently released findings from their research on the use of projectors in North American churches.
In this research TFCinfo conducted extensive market size, market segmentation, spending and forecast analysis, as well as, a sophisticated end user survey.
For over four years TFCinfo has immersed themselves into the church market to assist manufacturers, dealers and integrators in better understanding this fast growing market segment. TFCinfo's latest report entitled "TFCinfo: The Use of Projectors in North American Churches 2007" addresses this significant market, and with more than 365,000 churches in North America it is clear to see that the potential for installed AV systems is huge.
"There is currently little existing information on church market segmentation, and the work in this report may be the first detailed church segmentation analysis," states Tanya Lippke, Manager of Survey Market Research for TFCinfo. "What is also exciting is that for the first time we have been able to include the portable churches in our market estimates. Portable churches are churches that do not have a permanent church facility, but instead rent or use other facilities. These churches are users of AV gear, but because they have no permanent facility the numbers and attendance of portable churches are mostly unrecorded, until now."
The survey portion of this research is based on 900 respondents, all of whom were responsible for the AV equipment at their place of worship.
In this report TFCinfo not only analyzes the church market as a whole, but goes beyond to break the sample into various demographic groups. Research results are provided in total, by church size (seats), and geographic location (Northeast, South, West, and Midwest). This allows companies to compare and contrast the preferences and purchasing of churches of varying sizes and in varying locations across the US. As TFCinfo reports that $514 million was spent on projection equipment alone in 2006, this will be an important market segment for those in our industry to watch as it continues to grow.
This research report will give manufacturers, dealers, and integrators the knowledge needed to effectively and successfully target this large market segment for projectors. Not only is this research useful for those companies currently targeting the House of Worship (HOW) market, but also for those that might consider entering this unique and profitable market in the future. These churches need AV equipment and they have the buying power to purchase it. This 230+ page report describes the following areas in detail:
--HOW Market Size
--HOW Segmentation
--HOW Unique Needs
--Brand Preferences
--Ways to Build Effective Communication and Advertising
--Strategies for the HOW Market
--Ways to Sell and to Whom
--Best Practices/Learn from the Mistakes from Others
For a complete brochure and outline of this study, or for more information on purchasing, please contact Tanya Lippke, at (207) 783-0055 tmlippke@tfcinfo.com.
Special reduced pricing is available on this report until February 15, 2007.
© Copyright 2004 by TFCinfo.com
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