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Last Updated: May 4th, 2005 - 10:32:23 |
Visual Systems Division Rapidly Gaining Market Share and Revenue Share
CHICAGO, May 3, 2005 NEC Solutions (America), Inc., Visual Systems Division (VSD) is now the second largest provider of professional grade projectors and plasma displays in North America, according to Pacific Media Associates (projectors) and TFCinfo (plasma displays). In addition, NEC jumped over Epson and Sharp to become the third most recognized projector brand in 2004, according to TFCinfo.
"NEC's combination of professional grade reliability, innovative sales and marketing strategies and a diverse product mix is truly unique," said Pierre Richer, senior vice president, NEC Solutions America, Visual Systems Division. "We're seeing the results in our superior revenue and margin performance and our rapidly increasing market share."
Richer, who now leads NEC's Visual Systems Division, is a former executive at InFocus Corporation along with Maureen Schmidt who now heads North American sales and David Woolf who is in charge of marketing at NEC VSD.
According to PMA's 2004 annual report, NEC is #2 in projectors with 9.3% revenue share in 2004. This is an increase of 1.5% from 2003. In addition, many other analysts are taking note of NEC's rapid rise:
NEC is #1 - in projector revenues in AV distribution with 18.8% share in 2004 (TFCinfo Monthly Projector Market Analysis Report)
NEC is #2 - in professional plasma with 21.2% unit share in 2004(TFCinfo 2004 annual report)
NEC is #1 - with 22.3% share in Pro A/V projectors (PMA RTS March 2005)
NEC is #2 - with 17% share in mass distribution projectors (NPD March 2005)
TFCinfo, "the worldwide leader in AV market research," surveys experienced users to uncover their insights into large area display company's products and brand strength.
"NEC has indeed moved up in market share in the projector space," says Paul Martin, president and founder of TFCinfo. "AV users are telling us that they like NEC. NEC consistently demonstrates its leadership in the strength of its brand among projector users, particularly among the corporate and home office users. NEC is always among the top three brands year after year, earning high top-of-mind recall (unaided) and also brand recognition(aided). Experienced users find NEC one of the most widely used brands and also one of the brands they will always consider for purchase the definition of a superior brand."
TFCinfo's newest Plasma Brand Strength Survey 2005 demonstrates the breadth of NEC support among users of plasma displays. According to TFCinfo, plasma users strongly believe that NEC stands for:
Quality with reliability
Top-tier picture quality
Remarkable customer service support
The best investment (defined as price for most features)
"NEC strength of brand is broad-based and extends equally to NEC's plasma display line-up," Martin continued. "NEC is a very solid top brand performer throughout our research, especially with business users. NEC is predictably one of the top brands considered for purchase, with roughly half of all business users and purchasers surveyed stating that they always consider the NEC brand. Even more impressive, when asked which brand of plasma they would most want to use or purchase, users of all brands placed NEC in the #1 spot as the most desired brand among business users!"
NEC Solutions America, Visual Systems Division is the second largest provider of professional grade plasmas and projectors in North America. Backed by a global 100 technology leader with over $45 billion in revenue,
VSD provides projectors and plasmas with crystal clear images every time because it's your image. For more information, please visit www.necvisualsystems.com or call 1-800-NEC-INFO.
About NEC Solutions (America
NEC Solutions (America), Inc. is a premier provider of integrated solutions for the Connected Enterprise in North America. As an affiliate of NEC Corporation (NASDAQ: NIPNY) (FTSE: 6701q.1), NEC Solutions America taps into a global resource network to help clients leverage technology to achieve a competitive edge. From corporate performance management and biometric security solutions to digital cinema and in-theatre advertising systems, visual displays and server solutions, the expertise is delivered with the personal attention needed to address individual situations. With headquarters in Rancho Cordova, California, NEC Solutions America serves a wide range of markets, including the health care and public safety, financial services, cinema, retail and manufacturing markets. Information regarding NEC Solutions America can be found at www.necsam.com.
For further information, contact:
Amanda Dvorchak
NEC Solutions (America), Inc.
630.467.4149
amanda.dvorchak@necsam.com
© Copyright 2004 by TFCinfo.com
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