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Last Updated: Oct 12th, 2006 - 09:18:43 |
TFCinfo Offers Special Report for Audio System Integrators on the Use of Audio and Sound Systems in American Churches
Austin, Texas, Mar 4, 2005 - TFCinfo, in cooperation with Church Production Magazine, announced today that their report entitled "For Dealers- House of Worship Audio/Sound Systems Study 2005" is now available. With over 300,000 churches and houses of worship in the US, many of them already heavy users of audiovisual equipment, it is clear to see the opportunities and potential that this market presents to audio manufacturers, dealers, consultants and integrators.
The numbers prove that the market potential is substantial and growing rapidly. TFCinfo knows that dealers who can establish a positive presence in this market, can benefit long term by virtue of how closely knit and referral-oriented this market is.
After researching the house of worship market over the past two years, TFCinfo has also learned that many who are currently selling to the religious market wish to better understand their church customers. They are often frustrated by their customers' long sales cycles, committee-oriented decision-making procedures, proclivity to appoint volunteers as in-house experts, and faith-based language - and their sales are suffering because of it. In this sophisticated and exciting research TFCinfo surveyed 1000 churches, and specifically interviewed the church staff members and AV tech directors responsible for the sound and AV equipment in their house of worship.
TFCinfo found through this research that 42.6% of churches currently purchase their audio equipment from AV Dealers, and that 56.4% of the churches surveyed purchase audio equipment a few times per year. This type of repeat business cycle is extremely important for dealers to take notice of.
TFCinfo reports that 4.6 billion dollars are spent on audio equipment for the church market. TFCinfo also forecasts 32% growth next year!
There are many trends affecting churches today and these same trends will present audiovisual integrators and dealers with a unique opportunity to strengthen their business as the church market continues to grow and evolve. There has been a major increase in contemporary services being offered nationwide as more of the country’s churches make their way into the new technology era, and a higher importance is being put onto acoustics and audio systems.
A rapidly-growing number of churches understand the importance of praise worship, music ministry and audiovisual equipment and have included it into their strategic imperatives. Yet, the rapid growth of audiovisual usage is not just about the deployment of technology in a market, to the churches it is the new foundation on which they are building their message.
The church market is in need of dealers, consultants and integrators who understand the unique needs of churches and who can respond with appropriate solutions, support and guidance. The dynamic potential of this market is clear and success will likely follow those who take this challenge seriously.
TFCinfo's survey on the use of audio equipment in American churches is designed to bridge the gap between dealers, consultants, integrators and churches.
The report provides significant insight through the eyes of church users and purchasers that will help readers understand the church market in areas such as:
--What are the specific needs for the churches’ audio equipment?
--How does the church use of audio equipment differ from other uses and market segments?
--What level of sophistication/knowledge do these users/purchasers have and need?
--Are there any unmet product needs for churches?
--What are the most important purchasing factors for audio equipment?
--Where do purchasers get information about audio/sound systems?
--Where do churches buy their audio equipment?
--How often are they buying?
--How much are churches willing to spend?
--How old is their current system?
--Who has influence over audio/sound system purchases within the house of worship?
--What brands are familiar and considered for purchasing?
--and much more!!!
In addition to the above, this study also reveals--
HOW (House of Worship) Market Size HOW Segmentation
Brand Awareness
How to Build Effective Communication and Advertising Strategies for the HOW Market
How to Sell and to Whom
Best Practices/Learn From the Mistakes of Others
For an outline of this study, entitled "For Dealers- House of Worship Audio/Sound Systems Study 2005" or for more information on purchasing, please contact Tanya Lippke at (207)-783-0055 or tmlippke@tfcinfo.com.
© Copyright 2004 by TFCinfo.com
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