LCDTV Sales brought in $2.2B in 2004, versus $966M in 2003

Portland, OR - February 14, 2005. For Immediate Release: Quixel Research's LCDTV Market Review for Q4 2004 reveals a mind-blowing 130 percent year to year growth in both value and units shipped, with the fourth quarter topping $1B alone. "Consumers are opening their wallets for LCDTV's," comments Tamaryn Pratt, Quixel's principal. "This technology continues to expand its reach in the marketplace. This year's affordable price points for the 20" and under segments were the catalyst for the explosive sales."

The newly published LCDTV Market Review also shows the fast emerging trend toward larger screen sizes, with the 30" and above screen size segment experiencing the greatest growth with a 270 percent increase from 2003 to 2004. This increased consumer demand for larger screens will ramp up sales for mid-size LCD TVs at more affordable price points, driving the market to new heights in 2005.

"The LCDTV market was triumphant in 2004, and is surging toward even greater growth potential." says Bruce Tripido of Sharp. "With LCDTV as our flagship product, Sharp remains committed to meeting the worldwide demand for larger screen sizes coupled with full high definition in the highest quality products."

Quixel Research forecasts that the LCDTV market will more than quadruple in revenues over the next four years, with projections of sales surpassing a breathtaking $9B by 2008.

Source Quixel Research, LLC

About Quixel Research
Quixel Research provides market research services covering the consumer market for advanced TVs. The company details the state of the current market, future trends, and pending technology shifts based on their access to actual sales data of 75+ manufacturers, resellers and component providers; as well as extensive primary research, providing insights into the opinions and attitudes of consumers. Quixel Research, LLC and Home Theater Research Group joined forces in a merger in January 2004, in order to bring full coverage to the Advanced Display Home Theater Market.

Press contact:
Victoria Pederson
Quixel Research, LLC
victoria@quixelresearch.com
503-460-0078

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