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Last Updated: Feb 16th, 2005 - 08:14:11 |
Survey Concludes InFocus Widened Its Lead in 2004
WILSONVILLE, Ore., February 16, 2005 - InFocus (Nasdaq: INFS), the worldwide leader in digital projection and services, today announced that the 2005 U.S. Projector Brand Study from TFCinfo identifies InFocus as the number one recognized brand in the projection industry for the third consecutive year.
TFCinfo surveyed 500 experienced projector users in the United States. Survey results indicate that InFocus is the clear leader in overall brand awareness, improving their performance over past survey results.
"InFocus has nearly become synonymous with the word 'projector' and is the strongest brand in the projection industry according to our research," stated Paul Martin, President of TFCinfo. "InFocus ranks number one on unaided and aided brand awareness for all user segments surveyed. Additionally, InFocus is the brand most considered for purchase by end users."
For the past three years, TFCinfo has been tracking various aspects of projector brand management such as brand awareness, brand affinity, and brand associations. This longitudinal study enables manufacturers to measure brand awareness and affinity and the success of marketing strategies that have been implemented.
"We're pleased to see the InFocus brand equity continues to strengthen as we broaden our projector offerings to business, homes and public venues," said Kyle Ranson, President and Chief Executive Officer at InFocus. "The TFCinfo survey has proven to be an important benchmark in gauging the effectiveness of our brand strategy as we expand our market leadership with quality projectors based on nearly two decades of innovation."
For more information about InFocus projectors, please visit www.infocus.com. For more information on this survey or to purchase the TFCinfo U.S. Projector Brand Strength Study please contact Tanya Lippke, Manager Survey Market Research of TFCinfo at tmlippke@tfcinfo.com.
About InFocus Corporation
InFocus Corporation (Nasdaq: INFS) has been innovating and developing new ways for people to share big pictures and ideas in business, education and home entertainment for almost twenty years. Beginning with our worldwide leadership in digital projectors, today our expertise extends beyond projection into large format displays, rear projection televisions, wireless connectivity, networking software and engine technology all designed to make the presentation of ideas, information, and entertainment an exhilarating experience.
InFocus Corporation's global headquarters are located in Wilsonville, Oregon, USA, with regional offices in Europe and Asia. For more information, visit the InFocus Corporation web site at www.infocus.com or contact the company toll-free at 800.294.6400 (U.S. and Canada) or 503.685.8888 worldwide.
Public Relations Contacts:
John Fread
InFocus Corporation
503.685.8170
john.fread@infocus.com
Mike Yonker
InFocus Corporation
503.685.8603
mike.yonker@infocus.com
Julie Brown
Edelman
503.471.6805
julie.brown@edelman.com
© Copyright 2004 by TFCinfo.com
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